Asheville, NC – The ongoing rebuild of Jones Park has become a true community project, and local businesses are stepping up in big ways to ensure its success. From donating funds and materials to volunteering time and hosting events, Asheville’s business community is proving that parks are not just public spaces, but shared assets that benefit everyone.
Financial Contributions: Investing in Community Spaces
Several local businesses have contributed directly to the rebuild fund, helping the city cover costs beyond the municipal budget. Restaurants, breweries, and small retailers in downtown Asheville have launched fundraising campaigns, often donating a portion of their sales to the park’s restoration.
One popular brewery hosted a “Pints for the Park” night, with proceeds from every pint going toward the rebuild. Similarly, a local bookstore set up a donation match program, where every dollar raised by customers was doubled by the business. These creative fundraising models are not only supporting the park but also engaging the wider community in the process.
Donations of Materials and Services
Beyond financial support, many businesses are contributing in-kind donations of materials and expertise. A local construction company has provided discounted equipment rentals for the rebuild, while a landscaping firm donated native plants to enhance the park’s green areas.
Even smaller businesses are finding ways to pitch in. A hardware store offered free paint supplies for the new playground structures, while a printing company helped create banners and signage for awareness campaigns. These contributions reduce costs for the city and ensure the rebuild moves forward more efficiently.
Employee Volunteer Programs
Corporate volunteerism has also become a cornerstone of the project. Local businesses are organizing employee volunteer days, where staff members dedicate time to park cleanups, tree planting, and light construction work.
This not only strengthens the park effort but also fosters team-building within companies. “Our employees loved being out in the park, getting their hands dirty, and knowing they were giving back to the city,” says Mark Evans, manager of a local outdoor gear shop. “It’s more meaningful than writing a check—it’s about connection.”
Events That Bring Awareness and Funds
Businesses are also leveraging their platforms to host events that benefit the park rebuild. Local cafes have hosted art shows featuring Asheville artists, with portions of sales going to the park. Fitness studios have organized “yoga in the park” sessions, raising both awareness and money for the project.
By tying their business activities to the park’s cause, these events serve as community touchpoints, encouraging residents to feel more invested in the outcome of the rebuild.
Public-Private Partnerships
In addition to grassroots support, some larger businesses are working with city officials on formal partnerships. These collaborations often focus on long-term park maintenance, sustainability initiatives, or infrastructure upgrades. For example, a local solar energy company has partnered with the rebuild team to install eco-friendly lighting in the park, cutting energy costs while reinforcing Asheville’s sustainability goals.
Such partnerships show how businesses can align their brand values with community development, creating a win-win for both the park and their own public image.
Strengthening the Local Economy
Rebuilding Jones Park is not just about beautification—it has an economic impact as well. Parks increase nearby property values, attract visitors, and provide more opportunities for local businesses to engage with customers. By supporting the rebuild, Asheville’s business community is also investing in its own future growth.
Tourists who come for the vibrant arts scene or mountain views are more likely to spend money at local shops and restaurants if they have a well-maintained, attractive park to visit. This makes business involvement a matter of mutual benefit, rather than charity alone.
The Bigger Picture: Community Resilience
The collective support from local businesses highlights Asheville’s unique culture of community resilience. When challenges arise, such as funding shortfalls or project delays, the business community has shown a willingness to adapt and step in.
Jones Park is more than just a patch of green—it’s a symbol of shared responsibility. Each donation, volunteer effort, and partnership reflects the idea that public spaces thrive when everyone plays a role in maintaining them.
Conclusion: A Shared Investment in Asheville’s Future
The rebuild of Jones Park demonstrates the power of collaboration between public institutions and private businesses. Whether through donations, volunteerism, or creative partnerships, Asheville’s business community is ensuring that the park not only survives but flourishes for years to come.
As construction continues, the park stands as a reminder that businesses are more than economic drivers—they are community builders. Their involvement is helping create a public space that will benefit families, residents, and visitors alike.
What do you think about local businesses supporting public spaces like Jones Park? Share your thoughts in the comments below!
